The Beatles filmed outside Ringo's house, 10 Admiral Grove, Liverpool S. Ringo was filmed coming out through the front door, battling his way through a horde of kids (most of whom loooked around seven-years-old and seemed to have been put there by the television crew) and getting into George's open-top sports car, which then sped away with kids hanging onto the back. (Paul and John were at this shoot too, but did not participate in the sequence used). Ringo then shot a solo scene, in which - to realize his oft-stated long-term aspiration to become a ladies' hairdresser - was filmed walking along a line of women sitting under hair dryers in the salon situated within Horne Bros. clothing store in Lord Street, Liverpool City Centre.
During production, the documentary went under the working title "The Beatles", but this was altered before transmission to "The Mersey Sound", a more accurate reflection of its content, which also featured footage of an interview with many other groups and participants in the local beat scene. The first broadcast of Don Haworth's film was on Wednesday, October 9, 1963, between 10:10 and 10:40 pm, although it was screened only in London and the north on this occasion. A national transmission then took place on Wednesday, November 13, 1963 between 7:10 and 7:40 pm. Executives of the commercial station ATV were upset at the scheduling of the October 9th broadcast, being only four days before the Beatles would star in that comany's live variety show "Val Parnell's Saturday Night At the London Palladium", and they made their anger clear to Brian Epstein.