The Beatles returned triumphant to their home-town for a press conference at Liverpool airport, a remarkable drive through the streets from there into the city centre, cheered and applauded every inch of the way, a civic reception held in their honour at the Town Hall and then, in the evening, the northern premiere of a Hard Day's Night at the Odeon Cinema. More than 200,000 Liverpudlians spent at least some part of the day greeting the group, a reception which, meant more to John, Paul, George and Ringo than any other.
Television cameras whirred for much of the day, with resulting footage going into news bulletins pretty much the world over. Additionally, this evening's BBC1 local news-magazine program, Look North featured a report on their airport arrival plus a four minute piece comprising actuality from the press conference and an exclusive interview with the Beatles by reporter Gerald Harrison. Over on Granada Television, Scene at 6:30, broadcast film of their arrival at Speke, an exlusive interview done at the airport and footage of the Town Hall balcony parade, John treating the massed crowd below to Sieg Heil signs.