Back on this day in 1965...
June 24, 1965 - Velodromo Vigorelli, Milan
Aired: Thursday 25 May 2000
During their career The Beatles performed eight concerts in Italy, over four days during their European Tour in the summer of 1965. The Beatles played their first Italian show in Milan at the Velodromo Vigorelli.
The group performed two shows on this date, at 4.30pm and 9.30pm. The velodrome seated 22,000 people, although neither of the concerts was a sell-out: the afternoon performance was seen by 7,000, and the evening concert attracted 20,000.
Brian Epstein was not pleased at all the empty seats, particularly during the afternoon show when many of the fans were at school or work and only 7,000 people attended. The press suggested that a combination of high prices and a heat wave had kept the fans away.