Sid Bernstein, the visionary music promoter and producer who booked The Beatles to play Carnegie Hall and Shea Stadium in the 1960s, has died at the age of 95. During his career, Bernstein also booked acts like Frank Sinatra, Jimi Hendrix, Judy Garland and the Rolling Stones.
The visionary force who helped launch the “British Invasion” by introducing America to a then-little-known band called The Beatles died in his sleep Wednesday in New York City, said his publicist. He was 95. Sid Bernstein, born and raised in Manhattan, booked the emerging rock band from Liverpool for historic concerts at Carnegie Hall and Shea Stadium during the 1960s.