George Harrison made it his life’s work to raise consciousness, in every sense of the phrase. In 1971, he managed the extraordinary combination of both raising money for a desperate humanitarian plight in South Asia, and creating a hit record about it.
Probably not too many radio programmers or record buyers knew very much about the former East Pakistan until Harrison used his influence to publicise the country’s plight. He had been deeply moved when his friend Ravi Shankar brought to his attention the human disaster in which millions of refugees from the country were starving, because of the effects of the Bhola cyclone of 1970 and the Liberation War.
Source: Paul Sexton/yahoo.com