George Harrison knew there was a problem with The Beatles‘ record label, Apple Records. Later, George was smart about artistic recruiting when he created his own record label, Dark Horse Records, and his film production company, HandMade Films. After their manager, Brian Epstein, died in 1967, The Beatles founded Apple Corps, an umbrella company for all their creative endeavors. Some sub-divisions included Apple Retail, Apple Publishing, and Apple Electronics.When The Beatles returned from India in 1968, they founded Apple Records. They set out to be unlike any record company and wanted to give struggling artists a chance to create freely. According to George, The Beatles got control of themselves by creating Apple Records.
Source: Hannah Wigandt/cheatsheet.com