George Harrison said The Beatles made music videos because there was “too much mania.” Plus, it was cheaper than going on shows like the BBC’s Top of the Pops. It was a simple, cost-effective, and convenient decision for the group, not a creative one.
By 1966, The Beatles were worn out, mentally and physically, from touring the world virtually non-stop since becoming famous. It had exhausted them, made them paranoid of assassination, and bored them. Beatlemania was in full swing, and they wanted out.
They’d become the first rock band to play a sports arena, Shea Stadium, in 1965, performing to the largest audience ever. Yet fans’ screams roared louder than the PA system. They began questioning the point of touring if it tired them so much and fans weren’t interested in listening to them.
Source: Hannah Wigandt/cheatsheet.com