Paul McCartney and PETA succeed in getting Peet's Coffee to drop vegan milk upcharge

Peet’s Coffee has announced it will no longer charge extra for plant-based milks.

The decision comes just days after Sir Paul McCartney, a longtime advocate for animal welfare, penned an open letter to the East Bay company urging it to eliminate the $1 surcharge for vegan milk.

“We were proud to introduce the first fully plant-based menu item at scale for coffee shops in 2021,” Gordon Bitter, a senior vice president at Peet’s, said in a statement. “Now, we’re excited to take the next step by offering non-dairy options at the same price as all milk-based drinks.”

Starting June 4, beverages with non-dairy options — including oat, almond and pea protein milk — will be offered without an upcharge.

“I am really happy to hear this!” McCartney said in a statement Saturday, March 15.

Ingrid Newkirk, president of PETA, also celebrated the decision.

“With a little help from our friend Sir Paul McCartney, PETA notched a swift win for animals, the planet, and kind consumers, who shouldn’t be punished for making the ethical and healthy choice to ditch dairy,” she said in a statement.

Source: sfchronicle.com/Aidin Vaziri

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