Paul McCartney re-releases five of his classic albums as iPad apps

Thursday, July 17, 2014

Paul McCartney is the latest musician to experiment with the idea of albums as apps, following in the footsteps of Björk, Lady Gaga, Jay-Z and Snoop Lion. Five of his classic albums – Band on the Run, McCartney, McCartney II,RAM and Wings over America – have been turned into iPad apps by label Concord Music Group, and released through Apple's App Store.

Each app includes remastered audio tracks, interviews, rare photos, album and single artwork, and videos including rehearsal footage and documentaries. The new apps cost £5.49 each, which is less than the remastered albums cost from Apple's iTunes music store, where they sell for between £7.99 and £10.99. McCartney is one of a growing number of musicians exploring apps as a new, interactive format for albums, with Björk's Biophilia app in 2011 the first high-profile example. It turned songs from the Biophilia album into mini-games, interactive art and music creation tools. Originally released for Apple devices, the app was ported to Android in 2013, and recently became the first app to be inducted into the permanent collection of the Museum of Modern Art in New York.

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Source: The Guardian, UK

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