The Beatles remain a pop culture phenomenon even among Gen Z fans. Here's why

The Beatles broke up five decades ago, but you would never know it from looking at the charts. In late September the group reissued the 50th anniversary edition of its 1969 album “Abbey Road,” which hit No. 3 on the Billboard 200 in the U.S. and the top spot in the U.K.

The deluxe reissue features a remixed version of the original album and also includes two discs’ worth of previously unheard material, a 5.1 surround-sound mix on Blu-ray, and a 100-page hardcover book. At a price just under $100, it’s easy to see why someone would be tempted to buy it, even if they already own the original version of the album.

The physical media sales are only part of the story. Billboard noted that to reach the No. 3 spot, the group had sold 81,000 physical albums, but according to Forbes, the group’s music has been streamed on Spotify 1.7 billion times in 2019. The group doing 30% of that streaming is between the ages of 18 and 24, followed by 25- to 29-year-olds, at 17%. That means almost half of the streaming is coming from people under the age of 30.

Source: Daniel Bukszpan/cnbc.com

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