When The Beatles first arrived on the international music scene via their introduction to America, they were the good boys of rock ‘n’ roll. Clean-cut, boyishly charismatic, well-behaved, and in line with the societal standards of the time. Many of their contemporaries, such as The Rolling Stones, were not that. For the early years of their career, Paul McCartney and The Beatles held onto that image, and while they never went full “bad-boy”, they did start to drift away from this innocent and respectable image.
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There is no way to know if The Beatles did this on purpose. In reality, who cares if they did or didn’t? Nevertheless, The Beatles’ image went from the boys next door to counter-culture figures around 1966. Of course, there was not one thing that marked this transition, but a big one was seemingly when Paul McCartney confessed to taking a psychedelic drug on national television in 1967.
In retrospect, do people care that The Beatles did drugs? No, but given the day in age and their former reputation, it was a huge deal. An enormous deal given that the media of the time sensationalized, scrutinized, and spread it across the world.
Source: Peter Burditt/americansongwriter.com