Liverpool tourist attraction The Beatles Story is to host a free conference on “The Business of the Beatles”. The two-day symposium on June 26 and 27 has been organised as part of the city’s International Festival for Business (IFB). The Beatles Story has teamed up with Liverpool Hope University and Marketing Liverpool to hold the event.
Delegates will get an insight into how Liverpool approaches music heritage tourism and the wider global industry of Beatles-related business. As one of the global capitals of music heritage, Liverpool has led the way in defining itself by its musical legacy and in doing so attracts hundreds of thousands of tourists to the city every year. This, in turn, creates employment and inward investment opportunities. The symposium is aimed at those who wish to know more about how the legacy of The Beatles is being handled by entrepreneurs within Liverpool and how the history of such developments have brought the city to the point that it is at now. The event will welcome representatives from London-based British Music Experience, now celebrating its fifth year in business. There will also be discussions on the emergence of “hip capitalism” in the late 1960s, the use of The Beatles’ music in advertising, the pitfalls of the “museumification” of culture, music retailing in Liverpool and many other issues.
Source: Liverpool Echo