Beatlemania might have hit England first, but when The Beatles did their first American tour in 1964, the locals were more than ready to welcome them with open arms. Right away, John Lennon, Paul McCartney, George Harrison, and Ringo Starr noticed something about their American fans—they were all decked out in Beatles merch. Unlike in England, it seemed every fan in the states was sporting at least one official Beatle accessory. In his 1964 column for the Daily Express, Harrison wrote about The Beatles’ first American tour (with the help of Daily Express writer Derek Taylor). He thought the American Beatles fans were decked out head-to-toe in merch because they were naturally enthusiastic.