Newly privatised Royal Mail is launching its first TV ad in six years to promote the dedication of its postmen and women in the build-up to Christmas. The campaign features a version of The Beatles’ classic song 'All You Need Is Love', recorded at Abbey Road Studios by the Royal Mail Choir.
It shows parcels being delivered across the country in all types of weather, with the endline, "We Love Parcels". The delivery business has launched a teaser ad today ahead of the debut of a full-length, 60-second ad during tomorrow’s 'The X Factor' ITV. A 30-second Christmas version will also air later in the year. The ad was created by agency (Beta), with media planning and buying by UM
Source: Marketing Magazine, UK