The former Beatles star is the face of Varvatos' 2014 Peace Rocks autumn fashion collection, and the rocker announced the news during a rally in Los Angeles on Monday (07Jul14) to mark his 74th birthday.
In a black and white promotional picture for the drive, Starr wears sunglasses and a leather jacket and pulls his trademark 'peace' sign. Each campaign snap will be accompanied by the #PeaceRocks hashtag. Fans are encouraged to post 'selfie' snaps of themselves making the peace finger gesture on Twitter.com and every time the hashtag is used, Varvatos' company will donate £0.59 to the Ringo Starr Peace & Love Fund, which supports Lynch's foundation. The moviemaker's charity promotes the use of transcendental meditation in public schools and for members of the military. Starr also appears in a short film for the campaign in which he sits behind a drum kit and talks about his musical aspirations as a youngster.
Source: The Express, UK