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Beatles mural projection mapped on to its old Apple building in London

Monday, August 12, 2013

Projection Advertising has transformed the appearance of 94 Baker Street, the Grade II listed one-time base for Apple Records and the Apple Boutique, as part of an event to launch the new Apple Apartments. Using two 15K projectors to create a light projection,

Projection Advertising filled the facade of the building –on the corner of Baker Street and Paddington Street – with a contemporary interpretation of the famous psychedelic-style mural by Dutch group The Fool, which had originally adorned the Apple building in its heyday. The image was projected with the strapline ‘another beautiful place for beautiful people’ – echoing Paul McCartney’s description of the Apple Boutique as ‘a beautiful place where beautiful people can buy beautiful things.’

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Source: AV

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