What CEOs Can Learn From The Beatles About Creative Destruction

Saturday, November 30, 2019

Jay Walker, the founder of Priceline and a visionary who has over 750 patents, told me “My advice to CEOs is to pay more attention to history.” As I think about it, one of the greatest lessons on innovation and success comes from none other than the Beatles.

On April 4, 1964 the Beatles made history by having all of the top five songs on the music charts:

#1 “Can’t Buy Me Love,”

#2 “Twist and Shout,”

#3 “She Loves You,”

#4 “I Want to Hold Your Hand,” and

#5 “Please Please Me.”

Even with this unprecedented success the Beatles proceeded to completely reinvent themselves in what might be called one of the most profound examples of creative destruction.

Source: Robert Reiss/


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