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The Beatles 50 Years Ago Today: April 20, 1968

Apple Music runs ads soliciting tapes from unknown artists, and a flood of submissions follows. Financial grants are given to many applicants, often with little regard to merit. John Lennon hires an astrologer (named Caleb) to consult the "I Ching Book of Changes" to assist in making business decisions. Overall, Apple's music division will turn out to be relatively successful, sponsoring artists such as Badfinger, James Taylor, Mary Hopkin, Jackie Lomax, Yoko Ono, Plastic Ono Band, Ravi Shankar, David Peel, Elephant's Memory, and others.

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